2024 marks the 20th anniversary of Cadillac’s V-series performance models. In honor of this milestone, Cadillac is rolling out a special treat for enthusiasts: the 2024 CT5-V Blackwing 20th Anniversary Edition. Limited to just 21 examples, each meticulously hand-built to order, these special editions offer buyers a unique opportunity to personalize their Cadillac experience.
The CT5-V Blackwing 20th Anniversary Edition shares its core DNA with the production model but receives extensive attention and customization. From bespoke paint options to hand-sanded engine bays, each vehicle undergoes a meticulous process that can take up to 300 hours to complete.
Personalization is key with this exclusive edition. Buyers can choose from over 20 exclusive exterior colors and three interior color combinations. Additionally, there are options for carbon-fiber packages, wheel choices, and caliper colors, allowing owners to tailor their CT5-V Blackwing to their exact preferences.
One standout feature is the option to tie the cosmetics of the 2024 CT-V Blackwing to previous-generation V-Series models, adding a nostalgic touch for enthusiasts. However, this service comes at a premium price.
The selection process for owners is equally exclusive. Potential buyers are identified and selected through a rigorous vetting process, with dealers playing a crucial role in identifying Cadillac performance enthusiasts. Despite the high demand, Cadillac aims to discourage reselling by prioritizing emotionally invested buyers.
Cadillac’s Meagan Quinn acts as a “shopping buddy” for many buyers, guiding them through the intense customization process. Buyers typically belong to Cadillac’s youngest demographic, with a median income of $380,000 and a penchant for luxury cars.
The significance of the number 21, representing both the years since the first V models and symbolizing independence and individuality, adds an extra layer of meaning to this exclusive edition. Cadillac’s commitment to passion projects like this reflects its dedication to building brand identity while catering to its discerning clientele.
In an automotive landscape dominated by mass production, Cadillac’s hand-built CT5-V Blackwing 20th Anniversary Edition stands as a testament to craftsmanship, personalization, and the enduring allure of luxury performance vehicles.
